About Us

Building Tomorrow’s Consumer Brands Today

Hobbs Partners is a new, family-led enterprise dedicated to building and scaling up innovative companies and consumer brands, across several product sectors.

Our mission is to deliver innovative, high-quality brands and products that meet the ever-evolving needs of discerning consumers.

By merging entrepreneurial vision with robust marketing strategies, Hobbs Partners will create significant value across a diverse portfolio.

Our Story

Hobbs Partners began with a shared vision between father and daughter. After years of individual success in the consumer industry, we decided to create something entirely new together. Drawing on decades of combined experience in marketing and brand building, we embarked on a mission to develop products that speak to modern, cosmopolitan lifestyles. We’re passionate about building brands that offer more than just functionality—they bring a touch of innovation, style, and simplicity to everyday life.

Our journey started from a simple idea: that there are still many untapped spaces in the market for thoughtfully designed products that combine form with function. We see opportunities where design and utility meet to create something truly remarkable. With each product we launch, we’re committed to elevating the daily experience of our customers by delivering sleek, functional designs that are as dependable as they are desirable.

As a family-led enterprise, Hobbs Partners embodies our shared entrepreneurial spirit and commitment to quality. We’re in the early stages of building our brands, guided by core values of authenticity, innovation, and excellence. From concept to launch, we approach each product with our own discerning standards in mind, striving to create items we’d be proud to use ourselves.

Our goal is clear: to launch and scale innovative consumer brands that add a meaningful difference to the lives of our customers. We’re just getting started, and we’re excited to invite you along for the journey as we shape a diverse portfolio of brands, each with a unique story and purpose.

Who We Are

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Managing Partner, Americas

Richard Hobbs

Richard is a seasoned executive with a diverse background in marketing, business development and entrepreneurship. He began his career in magazine publishing before moving into oil brokerage and eventually consumer electronics. As Co-Founder and Managing Director of Viva Consumer Products Ltd., Richard developed a range of consumer brands that gained traction in major retailers across the UK, US, and Europe. He later founded Ikon Consumer Products Ltd., collaborating with celebrity chef Gary Rhodes on a successful kitchen appliance line. Richard is Chair of Darwin Technology International Ltd., a leader in innovative air purification technologies. Outside of work, he enjoys meditation, traveling, skiing, and indulging in his passion for art and Formula 1.

richard@hobbspartners.com

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Managing Partner, EMEA

Parsha Hobbs

Parsha draws on deep expertise in strategic growth and marketing. With a background in consulting at McKinsey & Company, where she advised top consumer brands through the firm’s Growth Marketing and Sales Practice, she also brings years of digital marketing agency experience, managing key channels for beauty brands like Avon North America and Clarins Group North America. Armed with an MBA from London Business School, Parsha excels in scaling brands and driving value across diverse markets. Outside of work, she enjoys traveling, kitesurfing, and immersing herself in art and design for creative inspiration.

parsha@hobbspartners.com